Books in China

Published by Marketline: 27 Jun 2016 | 422570 | In Stock

Marketline

Summary

Books in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China books market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.





Synopsis

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the books market in China



Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the books market in China



Leading company profiles reveal details of key books market players' global operations and financial performance



Add weight to presentations and pitches by understanding the future growth prospects of the China books market with five year forecasts



Macroeconomic indicators provide insight into general trends within the China economy





Reasons To Buy

What was the size of the China books market by value in 2015?



What will be the size of the China books market in 2020?



What factors are affecting the strength of competition in the China books market?



How has the market performed over the last five years?



What are the main segments that make up China's books market?



Key Highlights

- The physical segment of the books market includes atlases, dictionaries, encyclopedias, text books, guidebooks, musical scores, maps, fiction and non-fiction. The digital segment of the books market consists of electronic books (or e-books) which can be read on computers or other electronic devices. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant annual average 2015 exchange rates.



- The Chinese books market had total revenues of ,993.1m in 2015, representing a compound annual growth rate (CAGR) of 10% between 2011 and 2015.



- The physical segment was the market's most lucrative in 2015, with total revenues of ,830.6m, equivalent to 99.3% of the market's overall value.



- Online book trade plays an important role within the Chinese book market. Amazon introduced the Kindle in China in 2013 and took the e-reader market to a new level.

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