Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) [Updated: 08-07-2014]
Published by MarketsAndMarkets: 08 Jul 2014 | 492024 | In Stock
The web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others.
In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.
A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that’s the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.
The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
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