Web Content, Search Portals And Social Media Global Market Briefing 2017 Including: Internet, Networking, Internet Service Provider, Information Services, Search Engine, Social Media Network, Web Search Portals, Online Publishing [Updated: 25-11-2016]
Published by The Business Research Company: 25 Nov 2016 | 497925 | In Stock
The Website market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.
The largest geographic markets by consumption in the website sector are the Americas and Europe. The Americas was the largest region in the website market in 2016, accounting for 42.1% market share. The Americas is the largest market because of high internet penetration in the USA and Canada which are almost 84% and 86% respectively that mainly led the market.
Asia was the second largest region accounting for 29% market share.
The competition for search traffic is increasing amongst major players like Google, Yahoo and Bing. Also, value added services like Gmail and Microsoft outlook are the additional services provided by these players. Recently strategic partnerships are seen amongst major competitors contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as .8 billion to annual revenues of Google and Yahoo switched to Microsoft Bing.
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