Media Buying Agencies And Representative Firms Market Global Report 2017 Including: Full Media Planning And Buying Services, Media Buying Services, Media Planning Services, Print Media Representation, Television Representation, Radio Representation, Digital Media Representation And Other Services Covering: Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, WPP, Dentsu, Katz Med [Updated: 19-06-2017]
Published by Global Data: 19 Jun 2017 | 622745 | In Stock
The media buying agencies are engaged in buying advertising space or time from advertising outlets and selling them to individual companies or advertising agencies.
The Americas was the x largest geographic region in the Media Buying Agencies market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Media Buying Agencies market.
Media buying agencies are rapidly shifting towards digital platforms to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing platforms are expected to be three times more effective than traditional ones and comparatively cost 62% less . Such digital platforms are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012 .
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