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Boeing Case Study: The 787 Dreamliner
Report Summary
Published by Marketline: 04 Jan 2012
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IntroductionIn 2011, Boeing made the first commercial delivery of its 787 Dreamliner. It is designed to offer the airline's enhanced fuel efficiency and long-haul capability in a mid-sized jetliner. This case study will show how Boeing responded to customer demand in order to make the Dreamliner a reality, and how its strategy differed from that of Airbus, its chief rival.
Features and benefits
* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Evidence-based and accessible, they are ideal for gaining insights into the strategies of leading companies.
Highlights
Fuel is a major cost for airlines, and its price is likely to continue to rise. This is generating demand for fuel-efficient planes. Boeing’s new 787 was designed to offer ‘super efficient’ fuel consumption.
Your key questions answered
* What are the key design features of the Boeing 787? How do they relate to Boeing's commercial strategies?
* Why do Boeing and Airbus view the future of air travel differently?
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This report is published by Marketline
MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right down to small businesses in both developed and developing economies.MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to us as their first-stop resource for instantly accessible, reliable business information.
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