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Betfair Case Study: From Startup to World’s Largest Betting Exchange in Ten Years
Report Summary
Published by Marketline: 30 Nov 2011
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IntroductionBetfair is the world's largest Internet betting exchange, offering betting options in a wide range of markets as well as financial spread betting, casino games and arcade games. The company now processes over five million transactions a day from its three million registered customers around the world.
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Highlights
Betfair is a betting exchange as opposed to a traditional bookmaker. The company’s online exchange platform allows players to bet at odds set by other players rather than by a bookmaker. This differentiator has proved a competitive advantage, as Betfair is often able to offer better odds than traditional bookmaker competitors.
The company derives its revenues differently from bookmakers. It primarily earns money from commissions charged on winning bets. There are, however, a number of other revenue streams including excessive use charges, premium charges for highly successful players, and charges for data requests and, in some cases, for depositing and withdrawing money.
The company has diversified its operations, moving from sports betting to offer casino games, arcade games, and financial spread betting. The company has also expanded geographically and is now active in a number of overseas markets including Ireland, Australia, and Malta. In 2010, around 50% of the company’s revenue came from outside the UK.
Your key questions answered
* How does a betting exchange differ from a traditional high-street bookmaker?
* How has Betfair assumed and consolidated its position as the world's largest betting exchange?
* What challenges does Betfair face?
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This report is published by Marketline
MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right down to small businesses in both developed and developing economies.MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to us as their first-stop resource for instantly accessible, reliable business information.
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